In our quarterly newsletter we issued in September, we talked about using Google Trends to derive investment ideas. One of the positive trends we have been tracking and specifically mentioned was Amazon.com’s reading device, the Kindle.
Here is the Google Trends chart of search inquiries on the Kindle.
You may have noticed the massive move upward in Amazon.com’s share price on the heels of their most recent earnings release. The news, a 68% increase in net income, came from broad strength in sales across all of their various merchandise offerings, and while they were tight-lipped about exactly how much the Kindle is contributing, they were comfortable saying that it is their best-selling product.
Further developments in the Kindle include a significant price drop, international wireless connection, and use in many US universities. This is a story we will continue to follow.
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